Today, it's all about short codes, keywords, and scan code images.
The shortest lesson ever on this technology in definition format…
Short Codes – a phone number that automatically responds with message(s) that you have prepared when keyword is sent as a text message to it.
Keywords – a short set of letters and/or numbers that you decide will be sent to your short code by your prospects or customers in order to receive your prepared message(s).
QRC Scan Codes – a Quick Response Code that you create using very simple software to indicate what you want to happen when the code is scanned by the camera on your prospect or customer's mobile devices. The camera is driven by a normally free “scan code reader” app that they can download to their devices. Happenings could be opening a specific web page to market a product or simply displaying a simple message like the day or week price-special — you decide!
Check out what this article says about the power and effectiveness of SMS Text Marketing, and another article about the rapid adoption of Quick Response Codes (QRC).
I was super-elated when I found out that I had a few super-cool tools hidden away in my Business Elite Services toolbox!
Ok, I'll back up a few days to bring you up-to-date! You see, I wanted to take advantage of this new QR (Quick Response) Code technology so I could spruce up my website so the younger social media generation would at least drill a little deeper into my wonderful web home. So what did I do? I created a Mobile Web Site! That's right, because tucked away inside my Business Elite Services menu was a Mobile Website Creator!
Now, for those of you who have home-based businesses, that do direct sales, have an MLM business, or have a small storefront operation, this Business Elite Services package is quite amazing. I know, because I use it all the time and it satisfies several resource needs of my business. I wanted you to see why both the Mobile Website Creator and the QR Code Generator are amazing FREE extras to an already great suite of services, so here is a peek at what's in the package.
SMS Text Marketing Service – this is a crazy-good new way to build your marketing list and bring immediate response to your services, and therefore your bottom-line! To test it right now, simply TEXT JONLONON TO 55469. You will get a response in seconds! Now imagine your constituents getting your welcome text message and any immediate or scheduled messages you desire! Maybe you need to send members or associates automated reminders of upcoming meetings! Whatever you can imagine! (See How SMS Works To Help Your Business for more details!)
Tech Support Service – the saying is that “everyone needs roadside assistance along the technology superhighway!” This tool allows you to a) search an unbelievably extensive support database to troubleshoot issues with your PC's and/or laptops; b) connect to a live support technician who will take-over and fix your issue while you watch; or c) request “geek-squad” support where a tech visits your home or business to fix the issue! Wow!
Webinar Service – this has been a darling for me because I'm in a people business and I'm already heavily into video-based telecommunications. I like seeing the person on the other end, or at least have them see me if they desire. You can have remote trainings, introduce products, or simply meet and greet if you'd like! There is a free audio conference line for up to 1000 callers and the video/webinar can host up to 40 video-to-video attendees simultaneously (part of the 1000 that can be on the webinar)! Yes!
Exclusive VIP Discounts Service – again, I have experienced savings galore because I have access to over 150,000 merchants across the nation and you can too! Over 50% off on recreation, dining, supplies, you name it! Why pay more when you don't have too?
Credit Card Processing – through a special program, merchants who take debit and credit cards can save by reducing their processing fees. (Find out more about this amazing program which also currently gives to major breast cancer research from every swipe that occurs at Reduce My Fees – click on the Credit Card Processing link there for more details!)
So, I found out that I could go into the SMS Text Marketing Service pages and create a website and a QR Code so I did it! On top of the fact that there is one small monthly fee for the first four services described above, there is no extra cost for creating as many mobile websites and QR Codes as you desire!
Go ahead, install a QR Code Reader on your smartphone and scan the QR Code in the graphic of this blog. The mobile website I created will appear in your smartphone's browser via this QR Code, all created with my Business Elite Services! You can then download the SMMM logo to your phone and click it anytime you get the urge to save or make extra money! Use your smartphone's application center to find and download a QR Code Reader if you don't have one. Happy scanning!
Are you looking for more information on how technology can help simplify your efforts and make you more money, click here!
SMS simply means Short Message Service. It is a tool that can pave another marketing expressway for your business to a targeted market. The reason this is helpful to your business is because the targeted audience has “opted in” to be informed via text messages about your product, event, service, or whatever you told them you want to keep them informed about. It starts with two things:
The SMS service provider will give you a Short Code that you publish. In simple terms, the Short Code is a phone number that you are allowed to publicize so that your potential market can use it to send a specific text message indicating they agree to let you send them the information.
You are allowed to set your own Keyword that you will also publish along with the Short Code. In simple terms, the Keyword is the exact text message (or phrase) your potential market will send to your Short Code.
So let's break this down by using a real keyword example (the SMS keyword JONLONON, which represents my Jon Lonon Brand that I use for sharing various news about products and services in my market), and then I will give you a few generic samples that you can try to see how it can easily also benefit other types of businesses!
Let's say JONLONON had a new service to offer it's clientele:
First, I would log into my personal back office given to me by my SMS service provider (in this case, Business Elite Services, a.k.a., BES) and set my welcome messages that will go out to each person that sends my Keyword to my Short Code to request more information about JONLONON.
Second, I would publish my Short Code and Keyword on flyers, business cards, company websites, social media sites, or even posters on counter or table tops if I have a brick-and-mortar establishment, to get the word out.
As a curious prospect or potential buyer, you would respond by texting my Keyword to my Short Code as instructed on the marketing media I used to advertise the new product or service. You can actually do the next steps to see how it works!
First, you would take your cell phone out and add the following contact: Name = BES SMS Short Code with Mobile Phone Number = 55469.
Second, you would text JONLONON to that new contact. Upper or lowercase or mixed case is fine. Spaces are allowed by some vendors, but we are not using spaces for this example.
Third, if everything was entered correctly, our SMS service provider (BES) should have sent you the welcome text messages that I prepared in my BES SMS management application.
That's it! You have now opted in to receive text messages from Jon Lonon (Keyword=JONLONON) whenever we have a new product or service, or a special to offer you. This was not a trick to get you to opt-in to our messages, although we hope you will not stop our messages for now. If you do want to stop the messages, simply send either the word STOP or END to the BES SMS Short Code contact you just added in your phone! But who doesn't want to save money, right!
You will do the same steps to use SMS to grow your business. Here is one more example which you can also do now, although you will only get one sample message from my service provider (BES). Let's say you were a barber shop. You would set up your welcome message and have people text BARBER to 55469. If you just did it, you should see a sample message like one that you might have prepared as a barber. You can also “schedule” messages that automatically blast to your entire opt-in list on the date and time you set! Maybe you are a church, club, nailsalon, restaurant, salonspa, school, sportsbar, or carwash (those were not typos, but all keywords with no spaces that you can try right now!). It does not matter what you do, SMS can work to help your business attract more customers!
I hope this gave you insight to how SMS works to help your business grow! You can find out more about the Business Elite Services Suite, which includes SMS texting, at http://jonlonon.com/bizelite. The entire suite will definitely help your business, no matter what you have to offer.
Are you looking for more information on how technology can help simplify your efforts, save you money, or maybe even make you more money, click here!