The Federal Trade Commission (FTC) requires that I disclose any relationship that I have between a product’s manufacturer or service provider, when I write about either in a post.
Here are the guidelines that I operate under here at the Network Marketing Technology Blog:
- This blog is a personal blog written and edited by me, Jonathan “Jon” Lonon. For questions about this blog, please contact firstname.lastname@example.org.
- I am never paid to do a review. I never accept money to review a product or service. I invest my own time to review and test products. I pay out of my own pocket the cost to produce all audio and/or video that I record about products.
- If I create a link to a product or service in a review, sometimes I may get paid a commission if you, or other readers and/or viewers, purchase the product or service. These links are included after posts are written, and such posts are never composed for the purpose of including advertising. Where a specific post may appear alongside advertisements or links for products or services indicated in the post, any perceived conflict of interest will have been addressed in the post, as long as it is known to me that the advertisement may appear in automated rotation alongside a post.
- No advertiser will ever influence the content, topics, or posts that I make on this blog.
These are good rules and practices in today’s digital world. It is important for you to understand the relationship between a person reviewing the product and the manufacturer or service provider.
If you don’t see a disclosure policy such as this on a blog, that reviewer may be violating the law or at the very least the FTC’s Code of Ethics.